A complete editorial system for a consulting group whose documents needed to match the level of its work.
Scope of work
Editorial Design
/
Photography & Creative Direction
/
Deliverables
12-brochure system · Two-tier structure
Client
Regius
Industry
Consulting
Regius had grown, and its documents hadn't kept pace. Strong work was reaching clients through materials that no longer reflected the company's level. Different layouts, different logic, no shared system. The documents worked individually but pulled the brand in several directions at once.
The issue wasn't only visual. A client who received three different documents perceived three different levels of seriousness. Every inconsistent piece quietly diluted the brand.
The Approach
We didn't start by designing brochures. We started by building a system.
We structured the collateral into two levels. A first level of core documents — the general brochure, the identity statement, the strategic-partner guide — that define who Regius is. And a second level of service-specific brochures, each with its own coding and visual adjustments, more detailed and focused, but still unmistakably part of the same family. The difference between levels is legible at a glance; the coherence between them never breaks.
The photographic concept
The element that makes the system recognizable is its photography. We developed a single, proprietary treatment: images rendered as fine engraving, built from dense hatched and cross-hatched linework, halftone textures and a high-contrast monochrome palette in the brand's new colors — deep violet and orange.
The reference was deliberate: the look of a banknote or an official document. Something printed to last. Photography that signals permanence the moment you see it, and that ties every brochure to Regius without needing a logo to do the work. This treatment lives primarily in print, where it belongs — designed to feel at home on high-quality, durable paper rather than on screen.
The Results
12
Brochures Designed
2
System Tiers
Regius moved from a set of disconnected documents to a coherent, lasting editorial system.
Pieces the company now hands over with the confidence that they represent its real level — and that still hold up a year later, without looking dated.
Testimonial
Edmond White
Business Development Director
Regius