A bilingual brochure for a Madrid fashion showroom representing European labels in the Spanish market.
Scope of work
Editorial Design
/
Deliverables
Square trifold brochure · Bilingual editorial system · Print-ready artwork
Client
Merakii Fashion Group
Industry
Fashion
Merakii represents fashion labels from Denmark and across Europe, working from its showroom in Madrid. That position means speaking to two audiences at once — European brands deciding who should carry them into Spain, and Spanish retailers deciding what to buy. Both had to understand the company in a single meeting, and ideally from a single printed piece.
The company had also grown past the showroom itself. Brand consulting and a digital sales platform were part of the offer, and nothing in print said so. The task was one document that could hold all of it, in two languages, without turning into two documents.
The Approach
The piece is built to open like a reveal. Outside, a matte black square: the logo and one line — Made with soul, the idea the name is drawn from. Nothing competes with it. Inside, color. The trifold gives each service area its own panel — showroom representation, brand consulting, and the digital platform — so the full scope of the company reads in one spread instead of unfolding page by page.
The bilingual system is the part that had to be invented. Spanish and English run side by side in parallel columns, separated by color rather than by hierarchy — one set in the brand's green, the other held in a pink field — so neither language reads as a translation of the other. Same weight, same size, same position. One piece, two markets, one print run.
The Results
2
Languages. One layout.
3
Service Areas.
Merakii ended up with a piece it could hand to anyone in the room — a brand manager from Copenhagen or a retailer from Valencia — without choosing a version first. Square, compact enough to travel to trade fairs, substantial enough to leave behind.
The design has held its ground. Years on, the piece still reads as current — which is the only real test an editorial system faces: whether the company would still be comfortable handing it over today.
