A renewed identity for a strategic finance firm, built to feel as current and precise as the work it represents.
Scope of work
Brand Identity
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Deliverables
Logo & monogram · Color system · Corporate brochures · Stationery
Client
Vitalprime
Industry
Finance
Vitalprime carried an identity from an earlier moment — built around a figurative emblem that belonged to a different era, and no longer holding up next to the international finance work the firm does today.
This was a renewal in the truest sense. As Vitalprime focused on M&A, private capital and restructuring across the US and Spain, it needed an identity with the weight and discretion that world expects — something that could sit confidently in front of serious, international clients.
The approach
We built the new identity around two ideas: solidity and connection. The wordmark gives the brand a composed, confident presence, while a custom "V" monogram offers a second, more compact form for everything the full logo is too wide to reach.
The palette pairs a deep, sober dark with a vibrant green — a color chosen deliberately against the blues that fill the finance category. It reads as modern and alert, a firm that keeps pace with a fast-moving sector, while the darkness keeps it grounded and elegant. The forms carry a quiet sense of paths and connections: the firm as a bridge between its clients and their opportunities.
The monogram
At the center of the system sits the "V" — a solid, self-contained mark for the spaces the full logo is too wide to reach. It gives Vitalprime a second way to be recognized, at any size.
That flexibility matters for a firm that lives across many surfaces — a document corner, a sign, a digital profile. The monogram keeps the brand recognizable at any size, without ever stretching or crowding the full logo to make it work.
The result
Vitalprime now has an identity that matches its standing — solid, modern, and unmistakably its own. A system flexible enough to move from a brochure to a building sign without losing itself.
The renewal gave the firm a brand made to last rather than date, with a wordmark and monogram that work together across every application. An identity that looks like the company Vitalprime is today.
